The Kardashian Headline You Should Care About

Even if you’re not a Kardashian follower, you’ve probably noticed an uptick in media coverage and general drama going on with the Kardashian family in recent weeks. But in the midst of all the headlines about Khloe’s baby daddy drama and Kanye’s Twitter rants, I saw the most shocking story of all: Kourtney Kardashian came to Washington, D.C. and spoke to Congress alongside the Environmental Working Group (EWG) regarding cosmetic regulation reform. I have to admit, I was taken aback.

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WHAT’S THE FUSS ALL ABOUT? WHY COSMETIC REFORM NOW?

According to the EWG, it’s been 80 years since Congress passed legislation on regulation of cosmetics. The FDA first got it’s cosmetic regulatory power through the Food, Drug, and Cosmetic Act, which was passed in 1938 (cc: 80 years ago). The act is extremely brief about regulation of cosmetics, and is mainly concerned with adding labeling if a cosmetic contains poisonous substances. In fact, the act is so limit that the “FDA does not have the legal authority to approve cosmetics before they go on the market” (FDA, 2018). With major advances at the intersection of chemistry and beauty products in the past 80 years, it’s time to put down the makeup brushes, and pick up the pens of reform.

Back to Kourtney Kardashian…so Kourtney was in D.C. with the Environmental Working Group supporting a shiny new bill for cosmetics reform. Senators Dianne Fienstein and Susan Collins introduced the Personal Care Products Safety Act, which “would require cosmetics companies to prove that their products are safe before marketing them and would give the federal Food and Drug Administration the power to review risky ingredients.” (EWG, 2018) Because isn’t it about time that we felt confident the cosmetics we put on our body’s largest organ (skin) every day were safe? You can read the quick & dirty on the proposed bill here. OR if you have a lot of time you can read the full bill straight from the source here.

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WHAT YOU CAN DO IN THE MEANTIME

You can take action, of course! Congress is currently evaluating the bill, so reach out to your senator to let them know you support the Personal Care Products Safety Act. EWG has put together a simple web form for you to submit your message to your senator. You can submit it here.

I also recommend engaging at the grassroots level. I’m not talking full-on political-style grassroots campaigns. But, let’s be honest. We learn the best beauty secrets from our best friends. So next time you’re talking beauty with your girls, bright up cosmetic safety. Share information about the bill and get your friends to support it.

WHY THE ‘KOURT X EWG’ COLLAB HAS THE INTERNET FUMING

If EWG’s Instragram comments are any indication, the organization has received a lot of criticism for partnering with Kourtney Kardashian. Just days ago, Kourtney came out with a collection of beauty products in collaboration with her sister Kylie (KOURT X KYLIE). I’ve never purchased or used a Kardashian beauty product, but I was shocked to see that Kylie’s beauty products, which are sold exclusively online, do not list, mention, or even hint at the contained ingredients. At face value, it seems hypocritical of Kardashian to be lecturing Congress on it’s failure to do their job to implement cosmetic reform, when in her own beauty line she doesn’t even list the ingredients. (Which I’m sure she has to power to change if she really wanted to.)

MY TAKE

I do think it’s a bit hypocritical for Kourtney to be touting cosmetic reform, given her and her sisters history with lack of transparency with their beauty products. With that said, I actually think it’s great that EWG has paired with her. Any Kardashian woman garners a lot of media attention – not to mention all of her social media followers. Even if it does nothing else but cause a few of her followers to become more educated about personal care product choices, that would be a win. Heck, if Kourtney hadn’t gone in front of Congress earlier this week, I wouldn’t even be writing this post! So kudos, Kourtney, for bringing attention to the issue. And to the haters, I say: stand down. Let’s give Kourtney a chance to back up her words with action. And if the popularity of her most recent line with Kylie is any indication, I’m sure we’ll be seeing more of Kourtney in the beauty business arena.

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To support EWG’s movement for the Personal Care Products Safety Act, engage in the conversation on social media by using and sharing #BeautyMadeBetter !

What do you think?! Are you glad EWG has partnered with Kourtney? Or do you think it’s crazy? Let me know in the comments!

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