To me, the concept of fast fashion is based on the premise of planned obsolescence, which is a strategy used to produce goods that become obsolete quickly, thus requiring consumers to purchase replacements frequently due to changes in design, unavailability of spare parts, and the use of nondurable materials. If you haven’t seen the Story of Stuff, it goes into detail about how planned obsolescence is in so many aspects of our society – I highly recommend watching the video.
So we’ve got cheap, trendy fast fashion that falls apart after a few wears and likely won’t stay in style for much past a year or two anyway, forcing us into this continuous loop of planned obsolescence on steroids for our closets. Enter Kowtow’s Building Block collection, which is a line of “timeless basics designed to be paired with collection pieces or worn as separates”.
Kowtow is a New Zealand-based company known for their ‘Building Block’ line of Fair Trade Certificate, 100% Organic Cotton clothing – which comes with an impressive set of certifications. These certifications guarantee environmental stewardship and responsibility, ethical farming and production practices, and quality products. Learn more about Kowtow’s philosophy on ethical and organic practices here.
Short Sleeve Swing Dress – Black ($99 NZD – roughly $70 USD)
I love a good swing dress, and black is timeless and versatile. So as we head into summer, I definitely wanted to get my hands on the Building Block Short Sleeve Swing Dress (shop here). The dress is made from Kowtow’s premium 100% certified fair trade organic cotton. The pictures above show the a-line shape of the swing dress unbelted.
Kowtow clothing does have a looser style fit, so it you’re looking for a regular dress fit, I recommend sizing down one or two sizes. In the photos above, I also styled the dress with a belt around the waist to define shape.
Boat Neck 3/4 Sleeve Dress – Navy Natural Stripe ($99 NZD – roughly $70 USD)
I was immediately drawn to the classic navy stripe pattern on the Building Block Boat Neck 3/4 Sleeve Dress (shop here). This dress can be worn in my different occasions – again, the point of the Building Blocks is timeless fashion. For a more formal look (above), I paired the dress with my favorite trusty ‘ol navy blazer, work purse, and heels.
For a more laid back look (above), I simply took off the blazer and traded heels for sandals. This dress is also made from Kowtow’s premium 100% certified fair trade organic cotton. In both stripe dress looks, I’m wearing the gorgeous In Bloom pendant necklace by Kicheko Goods. If you missed my earlier post on Kicheko, make sure to check it out here!
What do you think of Kowtow’s Building Block collection? Is it something you would try? I’d love to hear in the comments below!